[{"id":293208359030,"handle":"allproducts","title":"All Products","updated_at":"2024-11-07T16:05:03-08:00","body_html":"","published_at":"2024-02-29T11:02:01-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_contains","condition":"Hidden"}],"published_scope":"global"},{"id":159992905846,"handle":"apparel","updated_at":"2024-11-06T08:06:08-08:00","published_at":"2020-04-16T12:59:02-07:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Apparel","body_html":"You've been asking for Überleben apparel for years now. So sorry it took us so long. As expected, we take the same minimalist approach to clothing -- less is more. No need to overthink what requires literally zero thought; quality, comfort, function, and simplicity. Lifestyle apparel -- from street to trail, and whatever else happens between.","image":{"created_at":"2021-11-18T14:14:53-08:00","alt":null,"width":2250,"height":1500,"src":"\/\/www.uberleben.co\/cdn\/shop\/collections\/uberleben-november-2021-2_copy.jpg?v=1713204324"}},{"id":346240641,"handle":"fire-starters","updated_at":"2024-11-07T16:05:03-08:00","published_at":"2017-08-30T10:24:47-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Fire Starters","body_html":"\u003cp\u003eHands down, our Sanft-korr™ ferrocerium blend is the absolute best in the world. Not just sparks, molten showers. With the perfect balance between softness and durability (no pun intended), there's a reason Überleben® has set a new standard for what a ferro rod should be... and what it shouldn't.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2017-08-30T10:42:22-07:00","alt":"","width":2250,"height":1500,"src":"\/\/www.uberleben.co\/cdn\/shop\/collections\/zunden_in_wild.jpg?v=1713204269"}}]
The Fire Starter that started it all. The Zünden is an icon. And you've been asking for a hook & loop / morale-style patch for way too long now. Took us awhile, but we think it's worth the wait. Throw one on your bag, hat, tac-vest, etc. This is the Traddy Patch.
